7th Annual Conference of the Int. Place Branding Association (IPBA)

Adam Arvidsson is professor of Sociology at the University of Naples, Federico II, Italy He has published extensively on brands and consumer culture, on creative and digital industries, and on social production and new forms of economic organization in the digital economy. He is the author of Changemaker? The Industrious Future of the Digital Economy (Polity), The Ethical Economy: Rebuilding Value after the Crisis (Columbia UP), and Brands: Meaning and Value in Media Culture (Routledge).

TBA

TBA