Welcome to the 7th annual IPBA conference:
PLACE BRANDING IN TIMES OF CRISIS AND UNCERTAINTY
Lund University, Campus Helsingborg
October 18-20 2023
Doctoral Colloquium: October 18 | Full Conference: October 19-20
Building on the collective success of IPBA’s previous conferences (London 2016, Swansea 2017, Macao 2018, Volos 2019, Barcelona 2021, Aix-en-Provence 2022), the 7th IPBA conference will be held in the city of Helsingborg, Greater Copenhagen Region, Sweden. The conference is hosted by the Department of Strategic Communication, Lund University in collaboration with the Department of Service Studies, Lund University, Halmstad University, and Kristianstad University.
The conference aims to bring together scholars, practitioners and students of place branding and related fields (nation branding, public diplomacy, city branding, country branding, destination branding). It is the main vehicle to advance the aims of the International Place Branding Association, which include providing a forum for the exchange of ideas around the theory and practice of place branding, linking the members of the international place branding community in a beneficial manner, bringing scholars and practitioners closer together and advancing the professionalization of the field.
Read the full call for papers here